French, luxury skincare and cosmetics house Sisley Paris celebrated the Australian launch of three highly-anticipated new skincare products with an intimate press and industry lunch at The Apartment, a former residence atop Hotel Centennial.
Unveiling the Velvet Sleeping Mask, Restorative Hand Cream and Radiance Foaming Cream, the showcase was hosted by Sisley Paris’ General Manager for Australia and New Zealand Irene Robinson, Brand Manager Michelle Wilson and National Sales and Training Manager Tonia Casswell, welcoming a selection of Australia’s most eminent beauty editors, influencers and tastemakers.
During the event, Irene first drew on this history and philosophy of the prestigious family-owned brand, exploring Sisley’s dedication to phyto-cosmetology, scientific research and innovation. Tonia Casswell then introduced the brand’s latest launches in depth identifying each products’ purpose, key ingredients and application, inviting guests to experience each of the products throughout.
Styling the room in line with the concept of the latest launches, campaign prints adorned the walls of the space, complemented by product displays and decadent floral arrangements by My Violet in hues of lilac and navy, together with a pink peony floral display to highlight the launch of the Radiance Foaming Cream.
Guests were welcomed with fresh grapefruit mocktails and champagne, followed by a bespoke lunch menu comprising dishes heroing ingredients from the new releases including grapefruit, orange blossom, saffron, thyme, and honey.
In attendance were editors from esteemed publications including Vogue, Harper’s BAZAAR, Elle, InStyle, Jones Magazine, Belle, Sunday Life, The Australian Financial Review, Indulgence Australia, Higher View, GQ, and Esprit Magazine; journalists from digital platforms Gritty Pretty, BEAUTYcrew, RUSSH and Beauty Directory; as well as influencers and tastemakers Brooke Boney, Montarna Pitt, Kirstie Clements and Mia Hawkswell.
On departure, guests were gifted the Velvet Sleeping Mask with a branded ‘SOS Comfort’ Slip Sleep Mask, Restorative Hand Cream, and Radiance Foaming Cream.