French, luxury skincare and cosmetics house Sisley Paris celebrated their latest skincare products with an industry breakfast at The Ivy Penthouse in Sydney Australia, hosting 45 of Australia’s most influential beauty editors, influencers and tastemakers.
Celebrating the release of the highly anticipated Sisleÿa L’Intergral Anti-Age Firming Concentrated Serum and the Velvet Nourishing Cream, the event was hosted by Sisley Paris General Manager for Australia Irene Robinson and appointed press agency Élysée Collective, with special guest speaker Dr Neil Youngsonfrom the University of New South Wales, an expert in the field of epigenetics.
Irene commenced the event with the introduction of Dr Neil Youngson, who then when into an in-depth informative session on the effects of epigenetics and the scientific link between the field and its association with Sisley Paris’ research and subsequent launch of its latest Sisleÿa serum. Following Dr Youngson’s presentation, Sisley Paris Australian Sales and Training Manager Tonia Casswell officially introduced the two products, identifying their respective purpose, key ingredients and application.
Large scale campaign prints adorned the walls of the penthouse showcasing both releases, complemented by product displays and decadent floral arrangements by The Bespoke Boys in hues of violet, white and green, chosen in theme with the launches.
Guests were welcomed with fresh berry smoothies, tea and coffee on arrival, followed by a rich breakfast comprising a granola bowl station, sweet and savoury muffins, scones, pastries, fresh fruits and finger sandwiches.
In attendance were editors from esteemed publications including Vogue, Harper’s BAZAAR, Elle, Marie Claire, Jones Magazine, Belle, Higher View, WISH Magazine, and ESPRIT Magazine; journalists from digital platforms Byrdie, Mamamia, BEAUTYcrew, Beauticate and PopSugar; as well as influencers and tastemakers Paula Joye, Kirstie Clements, Caroline Groth and Michael Brown Beauty.
On departure, guests were gifted both the Sisleÿa L’Intergral Anti-Age Firming Concentrated Serum and Velvet Nourishing Cream, press information and take-home salted caramel French macarons.