French, luxury skincare and cosmetics house Sisley Paris celebrated the Australian launch of their latest makeup collections with a multi-day press and industry activation at The Fashion Institute, a state of the art creative learning facility for fashion and beauty.
Hosted by Sisley’s Australian general manager Irene Robinson together with appointed luxury public relations agency Élysée Collective, the two-day showcase commenced with a full-day of press appointments with Australia’s most influential beauty editors, each receiving an in-depth brand education and a personalised makeup application using Sisley’s cult products and incorporating the latest launches.
The second day included an press and influencer morning tea where they watched a detailed brand and product presentation about the new launches; and an afternoon ‘open’ showcase for key vloggers and makeup artists, allowing them to experience the latest collections in a more interactive environment.
Highly acclaimed makeup artist and friend of the brand, Allison Boyle performed makeup applications and hosted demonstrations for guests throughout the two days.
The room was stylized with an assortment of bold and vivid floral arrangements by famed florist Grandiflora in elegant shades of magenta, dusty pink, ruby and white, inspired by the colours of the latest Matte Lip Twist collection. Large scale prints adorned the walls to complement each release, with the products displayed on white, Sisley-branded plinths. Guests were welcomed with bowls of seasonal fresh berries and sparkling water on arrival and were indulged in French themed hand-crafted marshmallows by Aéré Confections throughout the day.
Guests included editors from esteemed publications including Vogue; Harper’s BAZAAR; Elle; InStyle; Marie Claire; Jones Magazine; Stellar; Sunday Life; WISH Magazine; and ESPRIT Magazine; journalists from digital platforms GRITTY Pretty; Grazia; Byrdie; Buro 24/7; Beauticate; and PopSugar; as well as influencers and tastemakers Lindy Klim; former Vogue Australia editor in chief Kirstie Clements; Lisa Hamilton from See Want Shop; Lee Tulloch; and Li-Chi Pan.