French, luxury skincare and cosmetics house Sisley Paris celebrated the Australian launch of Izia La Nuit with an intimate press and industry lunch in the Theatre Royale at Restaurant Hubert in Sydney, Australia.
Hosted by Sisley Paris’ General Manager for Australia and New Zealand Irene Robinson together with Brand Manager Michelle Wilson, guest speaker Michael Edwards from Fragrances of the World and with concept and activation executed by Élysée Collective, the showcase welcomed Australia’s most influential beauty editors and tastemakers to explore the latest addition to the coveted fragrance collection.
Upon commencement, Irene welcomed guests and introduced Fragrances of the World’s Michael Edwards who then educated guests on the Sisley fragrance collection, focusing on three scents; Eau de Campagne, Eau du Soir and the latest launch Izia La Nuit. Following this, Irene introduced the Izia La Nuit campaign video featuring an interview with Sisley co-founder Isabelle d’Ornano.
In attendance were editors from esteemed publications including Vogue, Marie Claire, Jones Magazine, The Australian Women’s Weekly, Country Style, The Australian WISH Magazine, Who, and Esprit Magazine; journalists from digital platforms Gritty Pretty, BEAUTYcrew, RUSSH, Elle and Marie Claire; as well as key opinion leaders and Friends of Sisley Teresa Cutter and Deborah Sams.