Penhaligon’s Portraits Chapter 7 launch at Hotel Centennial

Iconic English perfume house Penhaligon’s celebrated the Australian unveiling of two new characters to their highly original and evocative Portraits Collection with an exclusive media lunch at Hotel Centennial in Sydney.

Co-hosted by Penhaligon’s Australian distributor Agence de Parfum, together with appointed luxury public relations agency Élysée Collective, the fragrance showcase was attended by Margaret Khoury of Fragrances of the World, together with respected journalists from The Australian Financial Review, Vogue, Harper’s BAZAAR, Elle, Marie Claire, InStyle, JONES, Qantas Magazine and Indulgence Australia.

Throughout the event, Agence de Parfum’s National Education Manager Michael Marzano took guests on an imaginative journey through the British aristocratic family, highlighting the inspiration and complexities behind the two latest characters; Heartless Helen and Terrible Teddy.

Following Michael, special guest Sarah Dennis from The Australian Rhino Project drew attention to the organisation’s mission to ensure the long-term survival of rhinos in the wild. Agence de Parfum has aligned with The Australian Rhino Project for the launch of Terrible Teddy, donating 5% of Australian sale proceeds to the noteworthy cause.

Maintaining a traditional British theme, attendees experienced a rich and decadent English inspired menu, accompanied by a selection of premium wines. The room was styled by renowned event florists The Bespoke Boys with an exquisite display of wildflowers, moss, sticks and leafy greenery inspired by the English countryside.

The Penhaligon’s Portraits Collection is available exclusively in Australia at Agence de Parfum’s retail arm Libertine Parfumerie, online through, at selected David Jones and Myer Galerie de Parfum boutiques, and select niche perfumeries in Australia and New Zealand.

For stockists, phone 02 8002 4488 or visit for more information.