As gold prices reached record highs in recent weeks (April 2025), investor attention intensified and media interest followed. Seizing the moment, Élysée Collective secured widespread national coverage for Pallion subsidiaries ABC Refinery, ABC Mint and ABC Bullion across television, print and digital platforms.

Behind-the-scenes access and exclusive interviews were shaped into feature segments and syndicated stories, with coverage spanning Seven News, Nine News, ABC News and The Business, as well as major mastheads including the Sydney Morning Herald, The Age and a suite of Newscorp titles.

Interviews and immersive experiences were orchestrated by the agency and embedded into the storytelling, offering audiences rare insight into the operations and expertise behind Australia’s gold sector – and the market forces driving its latest ascent.