Revolutionary brand OLAPLEX, recognised within the hairdressing industry as the pioneering brand to create the very first bond repair and maintenance system, celebrated the Australian launch of their latest innovative products No.4 Bond Maintenance Shampoo and No.5 Bond Maintenance Conditioner, with a series of intimate in salon Olaplex treatments at flagship salon Hair & Harlow in Sydney’s Surry Hills.
Hosted by Olaplex’s Australian distributor Haircare Australia together with Australian luxury PR agency Élysée Collective, the event showcased the latest releases to Australia’s most esteemed editors and influencers welcoming the highly anticipated shampoo and conditioner to our local shores.
Guests were treated to signature Olaplex treatments featuring a five step reparative system: No. 1 Bond Multiplier, No.2 Bond Perfector, No.3 Hair Perfector followed by the latest additions, No.4 Bond Maintenance Shampoo and No.5 Bond Maintenance Conditioner; to repair, strengthen and protect from within for stronger, healthier hair, with longer lasting colour and vibrancy.
Each guest was gifted the 3-4-5 system take home haircare regimen for tangible salon-fresh results at home.
Surrounded by Olaplex’s cult range and in line with the minimalistic aesthetic of the brand, the salon, encased in natural lighting, was adorned with floral arrangements from Grandiflora in elegant hues of crisp white and leafy greens, complemented by branded mirror decals, personalised treatment menus and an indulgent banquet of decadent pastries and canapes from Cook and The Baker, accompanied by a selection of tea, coffee and sparking water.
OLAPLEX is available in exclusive salons and boutiques across Australia. Visit www.haircareaust.com for more information.