Élysée Collective has been appointed by Olaplex, recognised for revolutionising the hairdressing industry as the pioneering brand to create the very first bond repair and maintenance system, working with them on key projects including the launch of the new No.4 Bond Maintenance Shampoo and No.5 Bond Maintenance Conditioner, a reparative system crafted to maximise hair strength for thicker healthier, lustrous hair.
Launched in 2014, founder Dean Christal worked with scientists Dr Eric Pressly and Dr Craig Hawker to create a revolutionary molecule; a bond multiplier containing a single active ingredient Bis-Aminopropyl Diglycol Dimaleate.
By finding single sulphur hydrogen bonds and cross linking them back together to form disulfide bonds, OLAPLEX rebuilds the strength, structure and integrity of hair, whilst increasing elasticity and restoring hair to its natural state, providing colourists the confidence and ability to colour or lighten hair at any level without the risk of breakage.
With a plethora of different uses and applications, OLAPLEX is traditionally used as a stand-alone treatment in salon with its single active ingredient repairing hair from within, for stronger, healthier hair, with longer lasting colour and vibrancy.
The latest additions to the OLAPLEX product family are the Bond Maintenance No.4 Shampoo and Bond Maintenance No.5 Conditioner.
Not just for coloured hair, the perfectly synergized duo complements the existing collection as part of a “3-4-5 system”, a three-step take-home haircare regimen used in collaboration with No.3 Hair Perfector to repair, strengthen and protect the hair, for tangible salon-fresh results.
Designed to transform all hair types, and formulated using OLAPLEX’s trademark Bond Building chemistry, No.4 Bond Maintenance Shampoo restores internal strength and moisture levels for incredible shine and manageability whilst No.5 Bond Maintenance Conditioner restores, repairs and hydrates for lightweight strong, vibrant hair.
OLAPLEX has amassed a global cult following among industry influencers and celebrities alike, with celebrity colourist Tracey Cunningham an ambassador for the brand, and fans including Emma Stone, Drew Barrymore, Jessica Biel, Chrissy Teigen and Kim Kardashian.
OLAPLEX is available in exclusive salons and boutiques across Australia. Visit www.haircareaust.com for more information.