Globally renowned for its pioneering technologies, industry leading haircare brand Olaplex, celebrated the New Zealand launch of yet another revolutionary addition to their take home reparative haircare system – No. 7 Bonding Oil, with a series of intimate in salon Olaplex experiences at Colleen Salon in Auckland, New Zealand.
Hosted by Olaplex’s New Zealand distributor Haircare Australia together with luxury PR agency Élysée Collective, the event showcased the latest release to New Zealand’s most esteemed beauty editors and influencers welcoming the weightless, reparative styling oil to the New Zealand haircare market.
Guests were treated to signature Olaplex treatments featuring a six step reparative system: No.1 Bond Multiplier, No.2 Bond Perfector, No.3 Hair Perfector, No.4 Bond Maintenance Shampoo, No.5 Bond Maintenance Conditioner and No.6 Bond Smoother, followed by the latest addition No.7 Bonding Oil; to style and create lush voluminous hair, showcasing No.7 Bonding Oil’s versatility.
Surrounded by Olaplex’s cult range whilst complementing the minimalistic aesthetic of the brand, a large central display delicately laden with floral arrangements from Blush Florals featured crisp white and green orchids, tulips, aloe vera leaves and tropical greenery. Smaller arrangements accompanied the take home reparative system showcased at each workstation for guests to experience.
Guests were treated to an array of moreish fresh seasonal fruit, pastries and savoury platters by Bread and Butter Bakery, accompanied by a selection of tea and coffee and were gifted the 3-6-7 system for tangible salon-fresh results at home.