Color Wow have announced the Australian and New Zealand launch of their compact, capsule range of eight ground-breaking styling products designed to address the pain points associated with styling colour-treated hair.
Embodying the brand’s ethos of fewer formulas free from sulphates and parabens, the radically inventive range features high performance, reparative wonders designed to restore the condition of colour treated or damaged hair leaving strands smoother, protected and less prone to breakage during styling.
Determined to provide smarter, faster and safer ways to style coloured hair the range addresses unsolved styling problems including volume, control, strength, protection, anti-frizz and smoothness.
Championing the brand as Global Creative Director is celebrity hairstylist Chris Appleton, using Color Wow’s signature styling range to create some of the most memorable red carpet looks for his loyal clientele including Kim Kardashian, Jennifer Lopez, Katy Perry and Ariana Grande.
Globally renowned for their ingenuity and ‘white space’ formulas, the range includes cult products such as Style on Steroids, a texture and finishing spray for instant voluminous hair; One Minute Transformation, an instant de-frizzing and smoothing cream that grooms and silkens without any residue and Speed Dry, a ground-breaking blow-dry spray which cuts drying time by up to 30%, working like shrink wrap to squeeze out excess water whilst locking in critical hydration.
The range also features Extra Mist-ical Shine Spray whose breakthrough organically derived shine technology instantly makes hair look rich, healthy and super glossy; a cure for flat hair, Raise the Root delivers major, long lasting lift, body and fullness to even thin, fragile colour-treated hair; Pop & Lock, an ultra-light formula to hydrate, nourish and create sleek texture with blinding shine; and Color Control, a toning and styling foam that renews bounce and keeps colour tones bright and fresh.
Color Wow’s new styling capsule collection is available at www.colorwowaus.com.au and Sephora in Australia, as well as Adore Beauty NZ and Sephora in New Zealand.