Élysée Collective has been appointed as the public relations agency of Lancemore Milawa, a boutique hotel set in the Victorian High Country’s King Valley at the base of the Alpine National Park.

Unveiling a multi-million-dollar refurbishment in September 2022, the Lancemore project is helmed by award-winning interior designer Hana Hakim of The Stella Collective, creating an innovative free-flowing design which embraces the region’s distinctive four seasons for which it is renowned: from bright blue skies in the summer to snow-capped mountains in the winter, from the kaleidoscope of colour in the autumn to the spectacular blooming wildflowers in spring.

Located in one of Australia’s oldest gourmet regions less than three hours from Melbourne, Lancemore Milawa will redefine what luxury in regional Australia is: a fashion-forward space that is sophisticated yet with a pared back, unassuming aesthetic: offering freedom for travellers to connect and ground to where their inner spirit leads.

Drawing inspiration from the local environment, the 40-room boutique hotel is a carefully curated space which will connect to nature and its surrounds, subtly integrating the magic of the area within the design. Indoor and outdoor spaces flow freely regardless of temperature, allowing one to truly interact with the biosphere: the warmth of the sun during the summer and the comfort of fire when it cools.

Visit www.lancemore.com.au for further information