Hair Rituel by Sisley launches La Crème 230

Internationally renowned luxury haircare brand Hair Rituel by Sisley celebrated the Australian launch of La Crème 230 with a day of one-on-one press appointments at Blaec Salon in Sydney, Australia.

Hosted by Sisley Paris’ General Manager for Australia and New Zealand Irene Robinson together with Brand Manager Michelle Wilson, Australia and New Zealand National Trainer April Roberts and highly acclaimed hair stylist Pete Lennon, the day welcomed Australia’s most influential beauty editors to explore the latest addition to the coveted haircare collection.  

Irene welcomed each guest and introduced April who then educated guests on the Hair Rituel brand philosophy and the NEW La Crème 230 before performing a full hair analysis using the Hair Rituel by Sisley Analyzer tool. Following this, each guest was treated to a full basin service (using the prescribed Hair Rituel products) and a blow-dry by Pete Lennon, using La Crème 230.

Attendees included editors from esteemed publications including Vogue, Marie Claire, Jones Magazine, Who, and Esprit Magazine; journalists from digital platforms Gritty Pretty and RUSSH; as well as key opinion leader Icy Ling.