Italian, luxury hair care brand Davines celebrated its latest releases with a brand showcase, revealing the company’s story and future developments to prominent editors and influencers in an intimate breakfast setting.
Taking place at Gratia, Sydney’s first ‘profit for purpose’ café, the guest of honour was Davines’ International Master Trainer Brian Suhr from Italy whom presented a detailed and colourful introduction to the history of the brand, the future with the near opening of the Davines Village and an exploration of each hair care range, drawing on touch points that make Davines so special.
The event welcomed 28 guests including top tier journalists, influencers and bloggers from an array of publications and digital websites including Vogue, Grazia, WISH Magazine,
INSTYLE, The Journal, Laud Magazine, BEAUTYcrew and TOMBOY Beauty.
Hosted by Davines’ Australian distributor Hairjamm together with appointed luxury public relations agency Élysée Collective, the event saw guests indulge in a share style breakfast with a selection of house made pastries, fresh seasonal fruit, chia puddings, finger sandwiches and other miniature delicacies accompanying freshly squeezed juices, tea and coffee.
Recreating the signature Davines’ aesthetic, a decadent display of exquisite florals comprising nature-inspired installations with dense greenery featured throughout the room, crafted by renowned event floral stylists Sticks & Wicks.
Renowned for finding the ideal equilibrium between beauty and environmental awareness, Davines’ ranges combine innovation and craftsmanship and are scientifically engineered using the highest grade, natural ingredients, applying decades of technical rigor for excellence in each formula.