Color Wow joins Élysée Collective’s Portfolio

Élysée Collective has welcomed Color Wow, the iconic haircare label, amassing a cult-celebrity following by the day, to their extensive beauty portfolio.

Behind some of Hollywood’s most memorable red-carpet hairstyles, Color Wow has been coined the ‘Apple of Haircare’ after taking the industry by storm and winning an unprecedented 60 beauty awards since it’s launch.

Boasting a 25-year legacy of award-winning, problem-solving hair care innovation, CEO of Federici Brands, Gail Federici turned her attention to the salon industry’s most burgeoning and challenging category: colour-treated hair.

As a result, Color Wow was launched as a compact, capsule collection of ground-breaking “white-space” formulas designed specifically to address the pain points associated with colour-treated hair.

Not allowing existing competitive products to dictate their benchmarks, Color Wow does not bring a product to market unless it is a recognisable improvement over what already exists, or it addresses an unmet problem.

The first to ban ‘colour corrupters’ found in most hair care and styling products, Color Wow’s Root Cover Up was the first of in their capsule collection of products to solve a universal hair woe that hadn’t been tackled before: root regrowth. This innovative way of thinking continues to drive a pathway for the team to discover disruptive technologies and products that ultimately achieve iconic status.

With celebrity hairstylist Chris Appleton behind the brand as their Global Creative Director, Color Wow has evolved from this first transformative product, becoming the industry’s crème-de-la-crème line up of revolutionary hair care products that deliver ‘you have to see it to believe it’ results.

From Kim Kardashian’s iconic Met Gala ‘Wet Hair’ look to J-Lo’s flawless, Old Hollywood waves for the 2019 Oscars, Color Wow’s latest iconic product, Dream Coat is the key to frizz-free hair and will be the first product from the brand to be made available to Australian consumers on the 31st of January 2020.

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