Marking the first activation for Antler in Australia, the premium British travel brand hosted an intimate lunch at TOCH Bar at The Old Clare Hotel. The event introduced the label’s reimagination and new collection, with special guests including editors and journalists from top-tier mastheads, key opinion leaders and local tastemakers, who were welcomed by Antler’s Managing Director, Kirstie Glenn and Marketing Director, Francesca Robinson.

By no means an accident, the brand’s relaunch coincided with the announcement of Antler’s global partnership with the Soho House Group as its official travel partner, an exciting collaboration between two likeminded British brands, each with global audiences connected by a passion for travel and culture.

The partnership flourished in Australia during October with a series of co-branded experiences and events at Soho House’s exclusive Sydney residency at The Old Clare Hotel during South by Southwest (SXSW) – a week-long celebration of technology, film, music, education and culture.

Antler lunch at TOCH

Among a scene reminiscent of the British countryside, with masses of foliage and woodland-inspired floral arrangements, Antler’s new collection took centrestage while the brand’s dynamic digital innovations and latest video campaign The Gentle Wandrians beamed from large-scale screens.

Designed to cater to the discerning tastes of modern travellers, the colour palette of the new collection draws inspiration from British landscapes but with a modern accent. Given the names Woodland Green, Oak Brown and Meadow Purple each colourway embodies natural, timeless elegance. The new collection represents a constant that holds its value, embracing longevity, ownership and circularity, now with a lifetime warranty.

Sipping margaritas and fizzy cocktails, guests enjoyed a decadent three-course lunch by Soho House chefs as they learned of Antler’s exciting reimagination, each leaving with a limited-edition, personalised Antler scarf and a selection of accessories from the new collection. 

Photography: Shayben Moussa