Amouage celebrated the launch of the Attars Collection with an exclusive media lunch at Café Sydney, attended by Australia’s leading beauty and lifestyle journalists, influencers and key opinion leaders.

A homage to the beauty, nobility and wealth of the empires that gave perfume its first golden age, the Attars collection reunites two schools of fragrance, the technical with the olfactive, to give birth to a new generation of perfume. The sublime and modern pure fragrant oils draw inspiration from the Sultanate of Man – its rich traditions, rare natural treasures and inherent passion for fine fragrance.