Behind some of Hollywood’s most memorable red-carpet hairstyles, Color Wow celebrated its Australian launch, with an intimate in-salon day with their Global Director of Education & Training, Giles Robinson, who showcased the Australian product range in its entirety as he styled the locks of esteemed beauty journalists and influencers over the course of the day.
Hosted by Color Wow’s Australian distributor Haircare Australia together with Australian luxury PR agency Élysée Collective, the event launched the brand to Sydney’s most esteemed beauty editors, acquainting them with each Color Wow product now available to shop in Australia.
Special guest Giles Robinson, tended to the tresses of beauty editors from the likes of InStyle, Marie Claire, ELLE, and Harper’s BAZAAR as well as influencers Nadia Fairfax and Yan Yan Chan.
Starting with Color Wow’s Dream Filter, Pre-Shampoo Mineral Spray to cleanse hair from colour-dulling minerals and metals, Giles would follow with the Color Security Shampoo and Conditioner, then one of the incredible Dream Cocktails tailored to each appointment’s specific hair type and then finish with Color Wow’s hero product, Dream Coat.
Held in a private space above Emilly Haddrill Hair Salon in Paddington, crisp white and bold, metallic silver florals of orchids, roses and delphiniums adorned the room, complementing the Color Wow collection on display throughout. Keeping in theme, catering included silver star chocolates, mini white marshmallows and silver wrapped toffees housed in an assortment of glass jars. Upon arrival guests were treated to either their preferred coffee order or a refreshing cup of tea.
Coined the ‘Apple of Haircare’ after taking the industry by storm and winning an unprecedented 60 beauty awards since it’s launch, Color Wow boasts a 25-year legacy of award-winning, problem-solving hair care innovation, CEO of Federici Brands, Gail Federici turned her attention to the salon industry’s most burgeoning and challenging category: colour-treated hair.
Color Wow is available in exclusive salons and boutiques across Australia. Visit www.colorwowaus.com.au for more information.