A modern skincare system designed to protect against pollutants, skincare label Skin Regimen was launched into the Australian market in September during an informative press breakfast and presentation at 12-Micron in Barangaroo.
Hosted by Skin Regimen’s Australian distributor BLC Cosmetics together with Australian luxury PR agency Élysée Collective, the event launched the brand to Sydney’s most esteemed beauty editors, acquainting them with entire Skin Regimen product portfolio now available to shop in Australia.
Upon arrival guests were welcome to sip on Tulsi tea, a key ingredient in the Tulsi Tea booster, whilst mingling amongst a delectable breakfast grazing platter of crisp, bite-sized avocado toast, granola yoghurt pots and a selection of fresh fruit. Speaking to Skin Regimen’s minimalist packaging and simple yet effective brand messaging, vibrant greenery was displayed throughout the room, popping behind the black pantone of the Skin Regimen range.
Special guest and globally reveled neuroscientist Dr. Claudia Aguirre was formally introduced by BLC Cosmetics’ Nikki Somerset, to take guests through the brand and the science of skincare when it comes to protecting against pollution. Following Dr. Claudia’s insightful presentation, guests were given the opportunity to take part in a Q&A with the neuroscientist.
Visit www.skinregimen.com.au for more information.