To mark the launch of Le Phyto Rouge, Stylo Lumiere and Phyto Twist shade extensions a press and industry activation was held at luxury boutique hotel, Ovolo Woolloomooloo, located within a heritage building on sunny Sydney Harbour, close to central Sydney.
Hosted by Sisley’s Australian general manager Irene Robinson together with appointed luxury public relations agency Élysée Collective, the showcase opened with a series of intimate press appointments with Australia’s most influential beauty editors. Each journalist received in-depth education on the brand followed by an optional personalised makeup application using Sisley’s cult products incorporating the latest launches, performed by highly acclaimed makeup artist and friend of the brand, Allison Boyle. The afternoon included an ‘open’ showcase for key vloggers, influencers and makeup artists, allowing them to experience the latest collections in a more interactive environment.
The room with its creative design on the walls and a huge window letting in natural light was stylized with an assortment of bold and vivid floral arrangements by famed florist My Violet in elegant shades of magenta, pink and red, inspired by the colours of the latest Le-Phyto Rouge collection. A large scale Le-Phyto Rouge print adorned the back wall, with the lipstick range displayed on Le-Phyto Rouge branded discovery tables, highlighting each shade and its associated city. Smaller prints on easels were displayed across the room to complement the other new releases, with the products displayed on white, Sisley-branded plinths.
Visit http://www.sisley-paris.com/en-AU/for more information.