Sisley New Zealand Launch at Soul Bar & Bistro

World-renowned luxury skincare and cosmetics house Sisley Paris celebrated the New Zealand launch of their highly revered collection of skincare, makeup, haircare and perfume with an intimate press and industry lunch at acclaimed restaurant Soul Bar and Bistro in Auckland.

Hosted by Sisley Paris’ General Manager for Australia and New Zealand Irene Robinson, Brand Manager Michelle Wilson and National Sales and Training Manager Tonia Casswell, together with appointed luxury public relations agency Élysée Collective, the launch event was attended by New Zealand’s most influential beauty editors and influencers.

During the event, Irene introduced guests to the prestigious family-owned brand, exploring Sisley’s dedication to phyto-cosmetology, scientific research and innovation. Following Irene, Tonia Casswell introduced the brand’s latest launches including SisleYouth Anti-Pollution, Sisleÿa L’Integral Anti-Age Firming Concentrated Body Cream, Blur Expert and Hair Rituel by Sisley Protective Hair Fluid.

The room was stylised by famed New Zealand florist Blush with arrangements of white and green florals adorning the tables, together with a decadent rose and orchid hanging installation.

A selection of hero products were presented on white Sisley branded plinths, while the new releases were displayed on each table for guests to have an interactive and sensorial experience throughout the launch.

Guests were welcomed with a glass of Perrier Jouet champagne, before indulging in a decadent seasonal menu, accompanied by a selection of New Zealand wines.

Guests included editors from esteemed publications MiNDFOOD, Viva (New Zealand Herald), M2 Magazine, Together Journal, Fashion Quarterly, Kia Ora, Headway, and Images; journalists from digital platforms Beauty Directory and Beauty Heaven; as well as influencers Beck Wadworth, Ash Owens and Stephenie Zhou.

On departure, guests were gifted a Black Rose Cream Mask, Ecological Compound, SisleYouth Anti-Pollution, Blur Expert, Le Phyto Rouge in Rio, Hair Rituel by Sisley Regenerative Hair Care Mask, and an Izia EDP Purse Spray.