French, luxury skincare and cosmetics house Sisley Paris celebrated the Australian launch of the highly anticipated Black Rose Eye Contour Fluid with an intimate press and industry morning tea at Hermetica Flowers in Sydney, Australia.
Hosted by Sisley Paris’ General Manager for Australia and New Zealand Irene Robinson together with Brand Manager Michelle Wilson, National Trainer April Roberts, guest speaker Sam Pauletto from Hermetica Flowers and appointed luxury public relations agency Élysée Collective, the showcase welcomed Australia’s most influential beauty editors and tastemakers to explore the latest addition to the coveted Black Rose collection.
Upon commencement, Irene introduced Hermetica’s Sam Pauletto who then educated guests on the significance and benefits of the baccara rose specifically for skin, with April then discussing the purpose, key ingredients and correct application of the Black Rose Eye Contour Fluid. Following this, Michelle introduced the brand’s exciting collaboration with Poppy Delevingne, playing the campaign video for guests.
Drawing inspiration from the Black Rose collection for styling, campaign prints adorned the walls of the space, complemented by product displays and decadent arrangements of baccara roses across the room and down the middle of each table.
Guests were welcomed with rose water iced tea and barista coffee, followed by an abundance of breakfast-style canapes including coconut chia puddings with local berries and mint, freshly baked scones with clotted cream and mixed berry and rose petal jam, fresh-cut seasonal fruit, and chicken walnut and apple finger sandwiches
In attendance were editors from esteemed publications including Vogue, Harper’s BAZAAR, Elle, Marie Claire, Jones Magazine, Belle, Real Living, Sunday Life, Stellar, The Australian Financial Review, Indulgence Australia, Who and Esprit Magazine; journalists from digital platforms Gritty Pretty, BEAUTYcrew, Grazia and Beauty Directory; as well as key opinion leaders Allison Boyle, Montarna Pitt and Mia Hawkswell.
On departure, guests were gifted the Black Rose Eye Contour Fluid, together with a single baccara rose.