Italian apothecary brand Santa Maria Novella celebrated the opening of their Australian Flagship Boutique with a series of exclusive in-store events, attended by Australia’s leading beauty and lifestyle journalists, influencers and key opinion leaders.

Officina Profumo – Farmaceutica di Santa Maria Novella is one of the oldest pharmacies in the world. Located on Via della Scala in Florence, the apothecary house has a vast product offering including liqueurs, colognes, hair care, oral hygiene, face and body care, soaps, room fragrances, ceramics, leather goods and a barber line.

Combining tradition with innovation, Santa Maria Novella continue to use raw materials of the highest quality and follow the apothecary friars’ artisanal procedures, yet they avail themselves with modern technology and state of the art equipment.

A global house, Santa Maria Novella have seventy-five stores across Europe, the United Kingdom, Asia, North America and now Australia.

The Santa Maria Novella Australian Flagship Boutique is located at Shop 10/12-16 Glenmore Road, Paddington.