Santa Maria Novella celebrated the launch of the Firenze 1221 collection with a series of exclusive in-store events, attended by Australia’s leading beauty and lifestyle journalists, influencers and key opinion leaders. Collaborating with renowned paper artist James Gordon, the store window was adorned in origami roses and buildings inspired by the streets of Florence. 

Firenze 1221 was created to celebrate Santa Maria Novella’s 800th year since its foundation. A special edition of seven iconic fragrances plus a brand new one, the new collection is a tribute to honour the brand’s unrepeatable story, closely linked to its city of foundation but which fascinates a cosmopolitan audience.