Santa Maria Novella Australian launch at Agence de Parfum

Santa Maria Novella celebrated the Australian launch of their highly original collection of beauty and lifestyle products with a day of intimate press showings at Santa Maria Novella’s pop up boutique, offering guests a full immersion experience that paid homage to the brand’s distinguished historic heritage.

Welcoming Santa Maria Novella’s Australian Brand Ambassador Sarah Hook, the showcase, hosted by distributor Agence de Parfum together with appointed press agency Élysée Collective, was attended by editors and influencers from Australia’s most esteemed publications.

Agence de Parfum’s National Education Manager Michael Marzano took guests through a detailed exploration of the brand’s history and notoriety as one of the world’s oldest operating pharmacies, enlightening them with anecdotes from the brands rich heritage, drawing on the historical touch points that make the house so special.

Michael then took guests on a sensory journey, allowing them to experience a selection of the brand’s hero products at various beauty stations set up throughout the space.

Recreating the signature Santa Maria Novella boutique aesthetic, a decadent display of exquisite florals in blush tones and lush greenery featured throughout the showroom space, crafted by renowned event floral stylists The Bespoke Boys.

Guests indulged in Santa Maria Novella Royal Spritz cocktails and Italian sweets throughout the day, before taking home a selection of the brand’s hero products to experience.

Santa Maria Novella is available in Australia at Agence de Parfum’s retail arm Libertine Parfumerie, Mondopiero, Peony Melbourne, Ondene, as well as through other niche perfumeries in Australia.

For stockists, phone 02 8002 4488 or visit for more information.