Sachajuan launch at Andrew (Boy) Charlton Pool, Poolside Café

Iconic Swedish haircare label Sachajuan celebrated their new Australian partnership with renowned haircare distributor Rogue Beauty with an intimate breakfast at the Sydney Royal Botanic Garden’s Andrew (Boy) Charlton Pool.

Hosted by the distributor together with Australian agency Élysée Collective, the event showcased the cutting edge brand to a selection of renowned editors from key beauty and lifestyle publications including Vogue Australia, Harper’s BAZAAR, Elle, Marie Claire, Australian Gourmet Traveller, The Australian Financial Review, Gritty Pretty, The Journal, INSTYLE and Laud Magazine.

Internationally recognised for its high performance and modern technology, combined with its streamlined approach and classic aesthetic, the cutting edge Swedish hair care brand is driven by the beauty of simplicity.

Working with Swedish scientists to perfect consumer and environmentally friendly professional products, the range of shampoos, conditioners and styling products uses only essential ingredients to deliver instant and lasting results.

For the launch, three long tables, surrounded by floor to ceiling glass windows boasting panoramic views of the majestic Sydney Harbour, were adorned by the brand’s signature collections and interspersed with bright floral arrangements by renowned event stylists The Bespoke Boys, while large-scale monochrome prints from the brand’s campaign imagery added an extra touch.

On arrival to the light filled space, guests were welcomed with seasonal fruit platters, Bircher muesli, pastries and freshly squeezed juices, and served health-inspired mains including soul bowl with avocado, kale, broccoli, basil, chickpeas, fetta with tahini dressing; poached eggs with sage burnt butter, natural yoghurt and crispy paprika crumbs; and smashed avocado with sheep’s milk curd, mild chilli flakes and mixed seeds on grain toast.

Rogue Beauty’s director of sales and education Chris Hammond took guests through the new Sachajuan partnership, detailing the origins and inspiration behind the premium innovative brand, as well as introducing the latest releases which include a Hair Powder and a Dry Shampoo Mousse.

Widely renowned by celebrities and celebrity stylists, Sachajuan has grown an impressive notoriety with fans including Rosie Huntington-Whiteley; Elsa Hosk; Julie Dickson; Alex Polillo; Justine Marjan and Daniel Moon.

Today Sachajuan is sold in more than 30 countries from Stockholm to Sydney and continue to create products that perform perfectly for both stylists and consumers.

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