Patrick’s join Élysée Collective’s Portfolio

Élysée Collective welcomes internationally renowned high-performance haircare range PATRICKS, to their client portfolio.

Crafted using the latest scientific innovations, bespoke colognes and highest quality ingredients PATRICKS targets hair loss, hair growth and scalp health for maximum performance and hair vitality.

Founded on the philosophy of performance, the men’s grooming brand showcases a carefully curated range of luxury haircare essentials crafted from the most prestigious ingredients from around the world.

Originally launched in Sydney in 2005 as a luxury men’s hair salon, Patricks quickly developed a cult following and a demand for luxury men’s haircare products amongst clientele soared.

Created by visionary innovator, entrepreneur and former electrician, Patrick Kidd spent the next seven years studying Corporate Finance, cross collaborating with formulations companies, designers, custom tooling specialists, business managers and engineers to create a range which would disrupt the industry and fill a void in the market for effective specialised luxury haircare products that deliver tangible results.

In addition to high performance formulations, internationally-respected chemists scientifically engineered the Patricks Recovery Compound (PRC), an innovative complex offering SPF protection designed to stimulate hair growth and prevent and stop the hair loss process, for thicker, fuller, healthier hair.

Encapsulating convenience and effectiveness the collection includes eight styling products including M1, M2, M3 and S2 hair waxes, SH1 and SH2 shampoos and CD1 and CD2 conditioners to suit all hair types.

The Patricks portfolio is available in Australia online at, as well as exclusively through selected David Jones department stores and at Harrolds menswear department store in Sydney.