Globally renowned for its pioneering technologies, industry leading haircare brand Olaplex, celebrated the Australian launch of yet another revolutionary addition to their take home reparative haircare system – No. 7 Bonding Oil, with an interactive styling session with Edwards and Co’s styling director Matt Jones, who showcased the product’s innovative technology over a decadent lunch at Chiswick Woollahra.
Hosted by Olaplex’s Australian distributor Haircare Australia together with Australian luxury PR agency Élysée Collective, the event showcased the latest release to Australia’s most esteemed beauty editors welcoming the weightless, reparative styling oil to the Australian haircare market.
Special guest Matt Jones, tended to the tresses of influencers Margot Moore and Shahrzad Kahrobai from The Talent Society, curating what he coined ‘a rich girl, New York soft vibe’ style and lush voluminous hair, showcasing No.7 Bonding Oil’s versatility.
Playing to the minimalistic aesthetic of the brand, a center-display delicately-laden with floral arrangements from The Bespoke Boys featuring crisp white sweet peas, roses and tropical greenery; were complemented by modern glass cloches that housed the latest release whilst showcasing the entire in salon and take-home Olaplex reparative collection.
Branded lunch menus, bespoke floral arrangements and the cult collection lined two long table where guests were treated to a Chiswick curated farm-to-table style 3-course shared menu heroing entrees of garden beetroot and Yellowfin tuna tartare, followed by crowd-favourite Moran Family lamb shoulder and finishing with a delectable dark chocolate tarte.
Continuing to transform the hair repair category with its patented bond technology, Olaplex No.7 Bonding Oil is a first-of-its-kind, a highly concentrated reparative styling oil offering heat protection of up to 230°C whilst minimising fly-aways and frizz.
Weightless in formulation, designed to be used on damp or dry hair, No.7 Bonding Oil dramatically increases shine, softness and colour vibrancy whilst repairing damaged and compromised hair. It strengthens and protects hair structure, softening and detangling hair and shortening drying time, offering repair, strength and hydration for improved luster, shine and manageability.
OLAPLEX is available in exclusive salons and boutiques across Australia. Visit www.olaplex.com.au for more information.