Revolutionary brand OLAPLEX, recognised within the hairdressing industry as the pioneering brand to create the very first bond repair and maintenance system, celebrated the Australian launch of the latest addition to their take home reparative haircare system – No.6 Bond Smoother, with a series of intimate in salon Olaplex experiences at renowned Paloma Salon in Sydney’s Paddington.
Hosted by Olaplex’s Australian distributor Haircare Australia together with Australian luxury PR agency Élysée Collective, the event showcased the latest release to Australia’s most esteemed editors welcoming the highly anticipated styling crème to our local shores.
Guests were treated to signature Olaplex treatments featuring a five step reparative system: No. 1 Bond Multiplier, No.2 Bond Perfector, No.3 Hair Perfector, No.4 Bond Maintenance Shampoo and No.5 Bond Maintenance Conditioner; followed by the latest addition No.6 Bond Smoother; to repair, strengthen and protect from within for stronger, healthier hair, with longer lasting colour and vibrancy.
Each guest was gifted the 3-4-5-6 take home haircare regimen for tangible salon-fresh results at home.
Surrounded by Olaplex’s cult range and in line with the minimalistic aesthetic of the brand, the salon, encased in natural lighting, was adorned with floral arrangements from Florals by Edward in contemporary hues of crisp white and leafy greens, complemented by branded mirror decals, personalised treatment menus.
Cook and The Baker created an indulgent banquet of decadent miniature granola cups, scones, pastries, refreshing fruit platters and finger sandwiches which were accompanied by a selection of wellness inspired teas and probiotic infused elixirs by The Beauty Chef.
Designed to transform all hair types, and formulated using OLAPLEX’s trademark Bond Building chemistry, No.6 Bond Smoother strengthens, hydrates and moisturises hair to smooth and speed up blow drying times.
A concentrated leave-in smoothing cream, designed to be used on damp or dry hair, No.6 Bond Smoother eliminates frizz and fly-aways for up to 72 hours creating smooth and sleek styles whilst defining and smoothing natural curls.
OLAPLEX is available in exclusive salons and boutiques across Australia. Visit www.olaplex.com.au for more information