Iconoclast female fragrance house Juliette Has A Gun celebrated the Australian launch of their latest summer fragrance, Sunny Side Up with an intimate breakfast at Andrew (Boy) Charlton Pool, Poolside Café, located on the fringe of Sydney’s Royal Botanical Gardens.
Hosted by Juliette Has A Gun’s Australian distributor Agence de Parfum together with Australian publicist Alice Moore of Élysée Collective, the event showcased the exquisite fresh scent to a selection of renowned editors from key beauty publications including Vogue, Elle, Marie Claire, Jones Magazine, Stellar, Sunday Life, RUSSH, Byrdie, Beauty Crew, Grazia, Gritty Pretty, Huffington Post and Esprit Magazine as well as Margaret Khoury of Fragrances of the World.
Two white tables surrounded by floor to ceiling glass windows boasting panoramic views of the majestic Sydney Harbour showcased the Juliette Has A Gun fragrance portfolio, heroing the newest scent. Guests were welcomed with seasonal fruit platters and freshly squeezed juices on arrival to the light filled space and served health-inspired mains such as organic poached eggs, smashed avocado with mushroom, and brioche French toast with berries. An assortment of bright and summery striking floral arrangements adorned the dining tables, interspersed with the collection of fragrances and complemented by large scale prints of the playful pop art campaign imagery.
Over the course of the breakfast, guests were taken on an olfactive journey of Juliette Has A Gun’s rich fragrance history, delving into the visionary collaboration between Romano Ricci and talented illustrator Jamie Cullen, his past and present award-wining artistic notable commissions as well as the composition and inspiration of Sunny Side Up.
Crafted by Romano Ricci and inspired by happy and positive feelings, Sunny Side Up is reminiscent of warm balmy days when the sun never seems to set and time is suspended, recalling moments of freedom, insouciance and letting go.