Fashion-forward fragrance house Juliette Has a Gun celebrated their Australian launch of Not A Collection with an intimate, morning press event, where the brand showcased the highly anticipated extension to the brand’s renowned and unique fragrance Not A Perfume to only the most-esteemed beauty and lifestyle journalists at La Porte Deux’s superb space in Rosebery.
Hosted by Juliette Has a Gun’s Australian distributor Agence de Parfum, together with appointed luxury public relations agency Élysée Collective, the fragrance collection launch was attended by Margaret Khory of Fragrances of the World, together with respected journalists from The Australian Financial Review, Vogue, Harper’s BAZAAR, Elle, GRAZIA, InStyle and Indulgence Australia.
Agence de Parfum’s National Education Manager Michael Marzano personally familiarized guests with the collection in its entirety, enlightening press to the collection’s foundations and story behind the brand’s most iconic Not a Perfume and now it’s more intense successor, Not a Perfume Superdose.
Nothing short of comprehensive, Michael exampled the science behind the collection and the significance of their molecular make up to ensure the integrity of each scent is never compromised, with a fragrance from each collection. Afterwards, guests were able to explore their favourite products from the collection.
The clean, white space, which held the event was styled simply with a large pure white balloon installation in the centre of the room to emphasis the clinical and minimalistic aesthetic of the brand. The Juliette Has a Gun, Not a Collection products including the Not a Perfume Superdose, Not a Hair & Body Mist, Not a Hand Cream and the original scent, Not a Perfume were showcased across four separate white pillars that stood in the centre of the room under the balloon centerpiece. The space was set up to emulate the look and feel of a science lab perfectly fitting to the brand’s story.
Juliette Has a Gun’s Not A Collection is now available in Australia at Agence De Parfum’s retail arm Libertine Parfumerie, online through www.libertineparfumerie.com.au, as well as other niche perfumeries in Australia and New Zealand.
For stockists, phone 02 8002 4488 or visit www.agencedeparfum.com.au for more information.