World-renowned luxury skincare and cosmetics house Sisley Paris has celebrated the Australian launch of its debut haircare line HAIR RITUEL with a launch party at of-the-moment event space Beta Bar in the Sydney CBD.
Hosted by Sisley Paris General Manager for Australia Irene Robinson and National Brand Manager Michelle Wilson, together with appointed luxury PR agency Élysée Collective, the party was attended by the who’s who of the hair and beauty industry, with Australia’s most esteemed editors, bloggers, influencers, session stylists and hairdressers present to welcome the highly anticipated haircare range to local shores.
During the event, Irene introduced guests to the HAIR RITUEL concept and the research behind its development, as well as welcoming the brand’s inaugural Australian HAIR RITUEL Squad, including salon owner and editorial stylist Anthony Nader; session stylist Katrina Raftery; and celebrity hairstylist Mia Hawkswell.
In line with HAIR RITUEL’s bold and colourful design, the space was styled with blue and yellow lighting, branded product display plinths and oversized campaign decals covering the windows, while event stylists The Bespoke Boys drew inspiration from key ingredients within the range, scattering bright yellow mimosa floral arrangements in black vases among the hero products throughout the space.
In attendance included beauty editors from Vogue Australia, Elle Australia, Sunday Life, RUSSH, Beauticate, Byrdie, Jones Magazine, Gourmet Traveller, Belle, Real Living and Executive Style, as well as key trade publications INSTYLE, The Journal, Esprit and Beauty Directory.
High profile bloggers and influencers included Eleanor Pendleton from Gritty Pretty, Li-Chi Pan; Meghan Loneragan from Citizens of the World, Ally Hayward from Substance, and Natalie Lucas from From Luxe with Love.
Australia’s most celebrated session stylists and salon owners were also present including, in addition to the squad, Pete Lennon, Max May, Belinda Jeffrey, Ali Boyle, Taylor James Redman, Joel Forman and Desiree Wise.
HAIR RITUEL by Sisley Paris is available in Australia at select David Jones department stores and online at www.sisley-paris.com. For further information, visit http://www.sisley-paris.com/en-AU/hair-rituel.html