Davines Launches Oi Liquid Luster

Luxury Italian haircare brand Davines celebrated the Australian launch of its new Oi Liquid Luster, hosting an intimate lunch at renowned Italian restaurant Grana. The former woolstore was transformed to showcase the brand’s sustainable ethos, highlighting the Oi Collection’s newest edition.

Hosted by Davines International representative Giulia Visalli together with the brands Australian distributor Hairjamm and luxury PR agency Élysée Collective, the lunch afforded prominent editors and influencers a front row seat to the Australian launch as the highly anticipated product was introduced to the market.

Guest included influencers and beauty editors from prestigious Australian publications including Sunday Life, RUSSH, Harper’s BAZAAR, Gritty Pretty, and WHO, as well as industry publication INSTYLE, along with digital beauty sites BEAUTYcrew, Gloss etc and IC&CO.

On arrival, guests were treated to an Aperol Spritz followed by an indulgent share style Italian feast with farm fresh produce and homemade pastas, complimented by sparkling water and fine Italian wines.