Creed launches exclusive masterclass at flagship boutique

Revered French fragrance house Creed, renowned for its quality, refinement and originality, celebrated the launch of their exclusive fragrance masterclass with intimate press appointments at the new Australian flagship boutique in Sydney’s Double Bay.

Co-hosted by Creed’s Australian distributor, Agence de Parfum, together with appointed luxury public relations agency Élysée Collective, the series of bespoke presentations saw National Education Manager Michael Marzano take guests on an imaginative journey through the intimate history of the distinguished 260-year old French fragrance house.

Michael then proceeded to explore Michael Edwards of Fragrances of the World’s uniquely developed Fragrance Wheel, educating guests on how to recognise and distinguish between scents and how to determine their own signature fragrance.

Guests in attendance included editors from beauty and lifestyle publications including Vogue Australia, Higher View, Indulgence Magazine, Wentworth Courier, Local East, Esprit, BEAUTYcrew, Byrdie, The Urban List, Beauticate and The Versatile Gent.

The event was styled by floral design team The Bespoke Boys with large arrangements of exquisite florals in crisp white and lush greenery with accents of gold adorning the store walls.

Creed masterclasses are by appointment with a minimum of two guests per class at a cost of $99 per person. Guests receive champagne on arrival with the cost redeemable on any Creed fragrance purchased on the day.

For more information, phone 02 9362 3021 or visit