Cire Trudon, the world’s oldest and most revered candle manufacturer, celebrated the Australian launch of ‘Cire’ with a decadent bee inspired event for prominent editors, bloggers and industry influencers.
The guest of honour was international sales director Elodie Herreria, whom presented a vivid introduction about the history of the house and an olfactory showcase of the inspiration and complexities behind the latest candle launch.
An olfactory representation of the manufacturer; Cire blends emanations of warm wax and perfumes being crafted. Reinterpreting Cire Trudon’s fundamental values – ancient savoir-faire and commitment to excellence – the candle reveals a unique scent; a beeswax absolute unfolds, rich and deep.
Those in attendance included Margaret Khoury of Fragrances of the World; respected journalists from Vogue Australia, Vogue Living, Belle, Executive Style, Marie Claire, Indulgence Magazine, Grazia, Higher View and Real Living; and influencers including Steve Cordony, Hass Murad, Nadia Fairfax and Alyce Tran.
Taking place in the Baccarat Café, part of luxury boutique Palmer & Penn in Sydney’s Double Bay, the event was hosted by Cire Trudon’s Australian distributor, Agence de Parfum, together with appointed luxury public relations agency Élysée Collective. Guests sampled distinctive honey inspired flavours with a menu crafted by Sides and Main including miniature tartlets, crostini’s, panna cotta pots and a cheese and fresh honeycomb plate, accompanied by Perrier Jouët champagne and a selection of coffees and teas.
Renowned floral event stylists The Bespoke Boys captured the theme with a decadent display of exquisite florals in bright yellow and white tones with lush greenery, while oversized graphics from the ‘Cire’ campaign and miniature jars of Cire Trudon labelled honey added an extra touch.
Bees and beeswax are at the heart of Cire Trudon’s history. Since the 17th century, the brand’s motto has been ‘Deo regique laborant’, which means ‘they (the bees) work for God and the King’.
Using a key ingredient that comes directly from the hive isn’t a trivial choice for Cire Trudon, it is rather a way to commit to a more sustainable practice in partnership with regional actors including the Perche Regional Nature Park in Normandy and the Orne Dark Bee Conservancy.
The goal is to protect the dark bee (native European bee) inside the Perche Regional Nature Park where the manufacture is located.
Europe’s endemic dark bee is an essential link to help preserve biodiversity and the survival of the species. For each candle sold, Cire Trudon will contribute to financing and establishing the Orne Dark Bee Conservancy.
Hand-poured in the classic Cire Trudon vessel with gold emblem, the house’s new ‘Cire’ candle is distinctive with amber tinted glass which wraps around the inspired essence.
‘Cire’ by Trudon is available in Australia at Agence de Parfum’s retail arm Libertine Parfumerie, online through www.libertineparfumerie.com.au, as well as exclusively though selected niche boutique perfumeries in Australia and New Zealand.