AW18 Press Showings at Agence de Parfum

To celebrate the Autumn/Winter 2018 seasonal fragrance releases from the world’s most esteemed perfume houses, a master showcase was held at Agence de Parfum’s Sydney-based showroom, attended by Australia’s most influential beauty and lifestyle journalists, bloggers and tastemakers.

Co-hosted by Agence de Parfum National Education Manager Michael Marzano and National Brand Manager Gavin Sommer, together with appointed luxury public relations agency Élysée Collective, the series of presentations took guests on an olfactory journey, exploring the inspiration, rich fragrance history, and note composition behind each new scent.

The Autumn/Winter releases showcased included; Cherry Blossom, 1976 and 1988 by Floris London; Introduction of brand Olfactive Studio; Beach Hut by Amouage; Travel Set by Trudon; Viking by Creed; Indian Study by Miller et Bertaux; Introduction of brand Liquid Imaginaires; Isle of Man and Laskarina by P Frapin & Cie Parfums; Noir Premier Collection by Lalique; Les Compositions Parfumees by Lalique; Esterel by Cire Trudon; Hidden London Collection and Elizabethan Rose by Penhaligon’s; Champ De Baies and Champ De Fleurs by L’Artisan Parfumeur; Introduction of brand Carriere Freres 1884;

Those in attendance included editors and bloggers from Vogue, Marie Claire, Gritty Pretty, Jones Magazine, Husskie, Australian Financial Review, Byrdie, Buro 24/7, and TOMBOY Beauty as well as Margaret Khoury and Erica Moore from Fragrances of The World.

The event was styled by floral event design team Grandiflora with arrangements crafted with seasonal blooms inspired from the fragrant note compositions; with a selection of teas, coffee, fresh juices and sparkling water served on arrival.